Today I answer question about how to monetize your reports and other intellectual capital

Today I answer question about how to monetize your reports and other intellectual capital

>>>Question From A Reader

Probably like many of your readers, my premium consulting business is taking a real hit this year. What we’re focusing on in how to monetize the intellectual capital we have produced over the years-reports, some recordings of speeches and articles. I don’t have the resources to commit to your 3-month coaching personal coaching program but would really value an hour of your time to review what we’re doing and help us develop the marketing plan. Is that an option? Tom Gilmore, Seattle WA

***MY RESPONSE

I think you are definitely focusing on the right things. Monetizing your intellectual capital (which is basically the same thing as creating and selling information products) offers a number of benefits. Clients are understandably becoming extremely selective about who they hire. They want to make sure that you can deliver the goods. Thus a great way to “test out” a consultant or advisor is to purchase a relatively inexpensive information product. For example I would estimate that 75% of my platinum consulting clients first purchased my Gentle Rain Boot Camp in a Box Toolkit.

What a lot of consultants an advisors don’t fully appreciate is what a powerful revenue stream “monetizing & productizing your knowledge” can be. Aside from creating physical and digital products there is an enormous opportunity in creating short-run (4-6 session) training programs or information sessions that are focused on a very specific topic.

Regarding your specific question…Yes a single hour of consulting/coaching is available for $250. Based on what I know about your business I think I could dramatically jump start your information business in that time.

>>>ADDITIONAL ANNOUNCEMENTS

Are you really sure you want to miss my FREE Gentle Rain Blueprint Seminar here in Atlanta on May 14th? It’s going to be a rare opportunity to interact personally with me, get some invaluable knowledge about cutting edge tools and methods for getting more leads and then how to convert prospects into paying clients. I’ll be discussing methods (both online and offline) that I’ve never shared before and have used exclusively for myself and my Platinum level consulting clients.

Naturally it’s your choice but I personally think you’re “penny wise and pound foolish” if you don’t take me up on this opportunity. (Plus keep in mind that I’m going to be selling the DVDs for a gazillion dollars after the program so if you have the least bit of interest in how to put your marketing on autopilot this is your chance to “get” the program for Free.)

You can reserve your seat by going here:
http://www.GentleRainBlueprint.com

>>>IMPORTANT INFORMATION IF YOU GET YOUR NEW BUSINESS FROM REFERRALS & WORD-OF-MOUTH…(WARNING-This is “Tough Love” so if you’re easily offended please ignore.)

Let’s get serious for a moment…IF you are committed to just using “plow the field with a mule” labor-intensive marketing methods…SCHLEPPING around from one networking meeting to another…HANDING out cards endlessly to people will never really do business with you…IF you refuse to entertain a different approach to getting more new business because “It’s too complicated…IT might not work for me”…WHY are you a subscriber of mine?

Sheesh! If it hasn’t sunk in already, I’m all about teaching you how to automate your marketing…GET prospects to raise their hands and express interest in what you have to offer…CONVERT large percentages of them into paying clients. My process isn’t complicated and it certainly isn’t expensive.

So if you fall into this group, here’s what I want you. SIGN UP for a FREE 30-day test drive in my Gentle Rain For Beginning & Intermediate Marketers program. Go here right now:
http://www.GentleRainEasyMarketing.com

Take the full month and watch the first two videos, complete the exercises, get some feedback from me. All for FREE. If you find it as valuable as I know you will, then do nothing and I’ll keep you enrolled for the measly sum of $27 per month. If you don’t think it’s right for you, just send me an email and I’ll unsubscribe you.

But you need to give it a try. Go here and test it out:
http://www.GentleRainEasyMarketing.com

That’s all for today. Talk with you soon.
Mark