I had the opportunity to get some time with Michael McLaughlin the coauthor of Guerrilla Marketing for Consultants, and principal with MindShare Consulting. I've known Michael for a number of years and really value his advice and perspective.
I was particularly interested in his perspective on writing and how to get invited as a speaker by the groups you most want to present to. Michael also had some good thoughts to share about social media as a marketing tool.
You can listen to the interview HERE
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